15 Tips for Growing Your YouTube Channel

Want to create algorithmically appropriate YouTube content?


Wondering how to attract viewers and watch them?


In this article, you'll find 15 tips and tactics for optimizing YouTube video content at every stage of video creation.

15 Tips for Growing Your YouTube Channel


1. Commit to posting to YouTube several times a week

Recent reports have shown that YouTube channels that post more than once a week perform much better and receive more recommended views. If possible, post your video to YouTube three or more times a week, especially if you’re just starting out and trying to build an audience. By following a regular schedule with multiple entries per week, you can quickly increase your channel in the algorithm.

By creating a lot of content on similar topics in the beginning, the channel will be able to work well according to the algorithm, as well as create a content library that will open viewers from one video to another, increase your viewing time and give you a reason to subscribe.


2. Build a sustainable video production workflow

You are making Oscar-worthy short films and videos, but if each video takes 6 months to produce, your videos will not allow your YouTube channel to grow. Regular video uploads at familiar times are the ones that bring people back the most.

Choose the kind of videos you want to create, content that you can create and create on a regular basis, and find ways to streamline your production workflow, whether it's setting up a studio, creating an editing template, Or hire assistants or a production team. Keep improving your titles and production workflow until your process is running smoothly.

3. Start each video with an interesting hook

How you hook your audience depends on you and your content. If a video presents any kind of project, show the final result first. An amazing result for people to see it. More interesting is how you got it. This approach is great for DIY and conversion videos. For example, cute girl's hairstyles always start by showing the final result before telling them how to make a hairstyle.

Stories are another way to impress viewers. People are tough on stories. When you start your video with a story, people naturally want to turn around to see what happens. Also, personal stories appeal to the audience and can often provide a helpful class of more complex ideas.

To illustrate this, Michael from VSauce is a master at starting his videos with an interesting story or idea that leads to this topic.

However, as you engage the audience, make sure your opener is directly related to the topic. Viewers clicked because they were interested, so quickly enter the article they wanted to hear about in the first place.

You may have noticed that YouTube has created a conspiracy by starting with a story or fact that seems completely off-topic and then attaching it to the title. This tactic works best when you already have a large audience that trusts you.

4. Keep titles and opening credits short

The duration of attention is short. A long title or credit sequence at the beginning of a video can lose interest. Also, a long opener discourages viewing binoculars because people do not want to see the same long sequence over and over again.

Instead, keep your initial title and credits short and concise. Do not hold the entire opener for more than 5 seconds. As a great example, Crystal Joy's title layout is short, sweet, and cheerful.

5. Add end screens to promote your videos, channel, or website

End screens are interactive graphics that link to another video, playlist, channel, or web page, or prompt someone to subscribe to your channel. As the name of the feature suggests, you can add the last screens in the last 20 seconds of your video, so you have to plan where the screens will end up.

One option is to arrange the subject of your video in such a way that you have room for the last screens. Talking on the closing screen will continue to engage the viewer.

Or you can add a slate with an image or logo where you can put the last screens. This option is useful if you do not want the last screen to interfere with your content.

Closing screens work best if the screen presenter is still talking and informing the viewer. If you're just cutting the screen with color or design and any new information, viewers are more likely to turn the page. YouTube viewers are now subject to certain conditions. If you keep providing information, it will give viewers a reason to stay around.

Increase the length of the session with the video or playlist closing screen

Because YouTube wants to keep people on the platform, the length of the session is important for the algorithm. The length of a session is the amount of time the viewer spends watching videos. If you increase the length of the session (even if it's not one of you) by sending viewers to another YouTube video or playlist, your video's algorithm will increase.

To add a closing screen to Career Studio, open the Video Manager, click the drop-down arrow next to the video you want to add to the end screen and select the closing screen and annotations.

Another way to get to the Information & Settings screen is to click any of your videos in Creature Studio and select Screen & Annotations at the top of the page.

On the End Screen and Annotations page, the timeline will automatically be set 20 seconds before the end of the video. To add a closing screen session that will extend the session time, click Add Element and then click the Create button next to the video or playlist.

Next, choose one of three to add to your playlist:

  • The latest upload will be attached to your recent video.
  • The best viewers will let Google choose the best video based on the viewer's past habits.
  • Selecting a video or playlist lets you select the video or playlist where you want to send viewers.
Research has shown that Best for Viewer works really well. This is not surprising since this option is based on a person's individual viewing habits. But if the video is part of a series, make sure you point the viewer to the next video in the series or a playlist so they can watch the entire series consistently.

Promote Your Channel or Website With Subscription, Channel, or Linked End Screens

If you add video or playlist closing screens, you are also eligible to add other types of closing screens. As shown above, you can add a subscribe, channel, or linked end screen. (Note that if you only want to show a subscribe link or a link to your website on the last screen, you're out of luck. You'll also need to add a link to the video or playlist.)

A subscribe end screen will insert a link for people to subscribe to your channel. This is the last screen round and looks like your profile picture. There's really no reason not to include the purchase button.

Make sure you point the subscriber button to the viewer in any way, as nothing in it tells the viewer what it is. You can explain the purpose of the last screen of the subscription by talking on-screen or by adding a graphic.

The last screen of the channel lets you advertise another channel, which is especially useful for sharing. If the video is a sharing process with another creator, you can connect viewers to their channel as well as to your own, as shown in the example below. If you just want to point people to a channel that you appreciate, you can.

An attached closing screen allows you to add links to affiliate websites, including Kard Starter or Patron, or your own website such as Crowd Funding Platform.

An affiliate website needs to be your own, and YouTube has a process for setting up an affiliate site. After you set up your website with YouTube, you can send viewers literally anywhere through Reactors. Plugins for WordPress make it easy to redirect.

As a general marketing rule, the more calls (CTAs) you provide for operations, the less likely people are to choose one. That way, it's a good idea not to add more than three links to your last screen.

Import an End Screen Template From a Previous Video

After refining your last screen strategy, you can save time by importing a template from the previous video. All you have to do is click Import from Video and select the video from which you want to import the closing screens. This feature makes the application of end screens faster and easier, especially if you have an end screen template that performs well.

To track the success of your final screen elements and refine your strategy based on your data, open Analytics in Creator Studios and select the final screens to see which ones perform best. ۔ Then, of course, do more of what works.


6. Edit Distractions Out of Your Video

Long breaks, talking, bouncing articles from each other, or just getting bored start people looking at the suggested video for something else interesting. Keep tangents to a minimum, and if you check with the title, make sure it's visually or engaging with the story. Give viewers no reason to click.

At the same time to avoid distractions and keep your videos fast and interesting, you can quickly cut from one shot to another like a denspertump. To make deductions, You don't necessarily have to film with more than one camera. You can also use text or transitions that come with basic video editors.

7. Design video thumbnails YouTube users want to click

Thumbnails, more than any other element, can break your success on YouTube. Why? Suggested videos

Proposed videos are a major source of organic traffic on YouTube. When someone is watching a video on YouTube, your video thumbnail needs to stand out when it's a suggested video in the right sidebar. When your video appears as a suggested video, YouTube is basically confirming that another video viewer might enjoy your video as well.

In addition, if your video attracts clicks as an apparent video, its click is likely to register with the YouTube algorithm. Remember that more than anything in the world, YouTube wants viewers to click on another video. So they're going to recommend videos that are more likely to get this click.

Deliver on the Thumbnail’s Promise

First and foremost, make the thumbnail relevant to the title and content of the video. Doesn't force people to quickly remove any video that has nothing to do with thumbnails. The audience is being deceived. Not only will you alienate your audience, but you'll also have less time to watch, which the YouTube algorithm values most.

Make Viewers Wonder What’s Next

Try telling a story with your thumbnails. Show a picture that sets or teases a situation. Surprise viewers with what happens next, or what happens before. It tells an "I Quit" story with Amy Schmidt tire thumbnail words that complement the video title. Even better if you can present an image with some kind of movement or movement.

Remember that thumbnails are only half of the story. The other half is the title. A clever idea of the title and thumbnail can go a long way in increasing the audience's interest.

Design Small

Many people create 1280 x 720-pixel video thumbnails as suggested by YouTube. Images look great, but thumbnails of this size are never seen on YouTube. Even if you want the pixel size to follow YouTube's recommendation, you still need to design the imagery for the smaller view size.

To find out what your thumbnail really looks like on YouTube, always zoom out so that you can see the image on the screen at the size that it will appear on YouTube. You want to make sure that the thumbnail image still makes sense and stands out when it has the size of a stamp.

If not here's a new product just for you! For example here, try trimming the image into smaller parts or making the colors more saturated. Also, the Sharpen tool can define the edges of your image. By and large, these edits may look bad, but the size the viewer will see, your image will stand out.


Make a permanent look and feel

When all your thumbnails appear permanently, people can recognize your videos at a glance. This consistency can include fonts with similar text, logos, familiar colors, any shape or design element, or the person's face. Whatever you choose, find something permanent and stick with the style on all your thumbnails.

Consistency is powerful because it teaches people to find this identifying element in their thumbnails, and will be more likely to review them if they like your content. Adding a logo to a specific location makes HP's video thumbnails stand out at a glance:

Be Emotional

Passion is the emotion that most people respond to. When we see someone showing enthusiasm, we want to know why they are excited and maybe join in so that we feel excited too.

Nothing sells more pleasure than eyes, so show a passionate face and pay attention to the eyes. Your video will get a much better response.


8. Test Thumbnail Options With AdWords

Finally, you won't know that thumbnail will work unless you test it. Make several options to try your thumbnail with Google AdWords.

Then spend 10 per day each day for about a week to see which thumbnail gets the highest rate (VTR). This tactic is especially useful if you are running a campaign or benefiting from a tent pool program.

In YouTube Analytics, suggested video views can help you evaluate the success or progress of your thumbnails. To group the videos you want to test, open Creator Studio and go to Analytics> Review. At the top right, click Groups and select Create Video Group from the drop-down menu.

Next, select the sources of traffic in the Analytics area and then watch the suggested videos to see which video in your group performed best. Find similarities in high-performance videos, build these elements into future thumbnails, and see how they work. You can learn a lot through this process.

9. Replicate Topics or Tactics From Top-Performing Videos

There is no substitute for nasal stone research. Take a deeper dive into your analytics to find out which videos get the most conversions from users. Look for patterns in them, such as article, delivery, or editing style. Then make more videos like this.

To find your most-converted videos in Career Studio, go to Analytics, click Analytics, click Buyers, and then click the YouTube Watch page.

In the list that appears, see which video attracted the most users

If you want to get more detail, you can get the ratio of users by dividing the number of buyers by the total number of views of each video. Be aware that this number will be really low as most people subscribe to the channel page.


10. Create Long Videos to Improve Watch Time

Even if you want to keep your credit short, make your original video content as long as your title makes sense. As far as online attention is concerned, making long videos seems reasonable. Really, short videos were considered better. But today, longer videos are worth watching more, promoting your content in algorithms.

After all, the exact length of a video is long enough to capture all the information without having to fill your video. Don't make the video too long to make it longer because you will lose viewers. But you want to create your video content with long videos in mind. In general, 7-15 minute videos perform best.

PBS SpaceTime is a popular channel with a lot of videos in the normal range of 7-15 minutes, but it also has long videos that last about 20 minutes. You can even find channels that regularly post 30-minute videos.

11. Go Live on YouTube

One of the straightforward ways to get rid of clutter is to streamline it. Although there is a definite curve risk of learning in live streaming, once you have mastered the format, live video is the easiest way to create video content.

Live streaming is widely supported on all social media platforms. (On YouTube, the live video feature is YouTube Live.) This video format provides the best engagement opportunities because you can interact directly with your audience. Live video also takes a long time to watch.

To start sharing live videos, you can use your smartphone or webcam for live broadcasts. Even relatively inexpensive webcams can still provide high-quality video.

12. Use three types of videos in your content mix

With the "Hub, Hero, Help" strategy, you publish videos that serve one of three purposes: to serve the community around the channel, to be able to share or to perform in search. ۔ You add these videos to your content calendar from time to time: Hub Videos monthly, Hero Videos quarterly, and Weekly Contribute videos.

Hub videos are community-based and designed to build a strong relationship between your audience and you and your audience and each other. In Hub Videos, you can answer comments, answer questions, chat live via video, start projects that require audience participation or share personal stories that fans can enjoy. Give the opportunity to put behind the scenes.

Hero videos are tent videos designed to be very successful. These videos often focus on thematic topics such as holidays and news. Put extra effort into the Hero video to increase the likelihood that people will share it on social media and/or blogs, and that other media will pick it up.

Help videos are designed to find highly compelling content that provides practical value. For example, make a video about DIY, how, advice, and difficulty. Focus on finding out their intent to search.

Google is a great resource for helping you choose the titles for both hero and support videos, Google Trends trading topics, and highly searchable content.


13. Develop Videos as a Series

There is no increase in the time spent looking at anything, just like looking at a binocular. After all, you want to create a "lean back" experience for your viewers to move from one video to the next without interruption. Listings are a great way to do this, and still a useful tool on YouTube. To use them, you need a series.

You can create a series based on well-performing content. In fact, many successful YouTube channels have multiple series, each with exclusive tuxedos and even different thumbnail image styles.

As you post videos to your series, you can add them to the series playlist. When you use a series playlist, YouTube will automatically add the next video in the playlist to the next section at the top of the recommendations. And if an audience has turned on AutoPlay, the videos in your series playlist will play one by one.

To turn a playlist into a series playlist in Career Studio, open the Video Manager and click Playlist.

Then click the Edit button next to the playlist you want to modify.

On the Edit screen, click Playlist Settings near the top of the screen. In the playlist settings dialog box, select the official series as the setting for this playlist.

One note about series playlists: Although a video can be added to as many playlists as you want (and it is recommended to include each video in at least three playlists), one video is only one. The same series can be in the playlist. So make sure your series playlists are top notch and be more specific in your regular playlists.

14. Collaborate With Other YouTubers

Sharing is a video that is shared by multiple content creators and is one of the most effective ways to expand your audience on YouTube. Whether you're a brand or a YouTube user (or both!), Working with another content creator will bring your channel to people who may never have heard of you.

Social proof has a strong influence on people. When a content creator collaborates with another creator, it endorses its audience. It may be enough to watch your channel, and if they like your content, you've got a new subscriber.

People often forget that YouTube is the first and most important network. And some great creators became popular through cross-promotion and collaboration. So when you see a channel getting more attention than you deserve or growing faster than you, it may be easier for your competitor to take power. Develop with

But you can't just collaborate with anyone. Here are some suggestions on how to look or get an appointment for antique items.

Find channels with similar audiences but different content

You want partners who have different audiences but different content. Ask your viewers who they enjoy watching and find names and shared videos in the comments.

Also, tools like Social Blade can help you pinpoint the size and demographics of a channel and find out who is presenting it to an audience like yours. The metrics you want to find include age, gender, interests, location and engagement.

YouTube's most successful collaborations are with channels that have the same audience but cover content that is completely different from yours because the audience will not find repetitions of your articles on their channel. The fact is that we all have different interests, including your audience. So wherever you can find an overlap, there is a great opportunity for growth.

For example, a science fiction channel can share an audience with a sci-fi movie channel. A gaming channel can share an audience with a tech review channel. A family channel can share the audience with toy review channels and more.

Find channels that are the right size


In general, you want to find channels that are slightly larger than you, but not much larger. Super ways channels are asked to cooperate at all times and usually only work with people they know (so get to know them if you can!).

Working with a small channel can be great if they fit well and especially if they are growing fast because today's little YouTube can be tomorrow's big breakout star.


Team up with multiple creators


Sharing doesn't have to be about two people. Multiple creators can come together for videos and get exposure from multiple audiences. Tyler Oakley often collaborates with a variety of other creators and rapidly expands his audience by developing relationships in the process.


The more your channel grows and the more relationships you have, the more opportunities you will have for multi-creator collaboration. Many great YouTube channels do this all the time, just because these other creators become their friends and they live together in real life. A rising wave really lifted all the boats.

Interacting with other creators makes YouTube a social media site the way it is, and with the collaboration of multiple creators, you can build strong bonds and teams that work together to do more.

15. Promote Collaborations in the Video’s Title, Tags, and Description

You want your fellow viewers to find their channel through them. So highlight the partner's name and prominent face in the video's thumbnail. Include their name in the title, tag, and description. Also, make sure that your collaborators will do the same for you in their videos.

The power of cooperation is growing, so don't bury the body. Highlight your partner's front and center.

Also, at the bottom of your video info and settings page, you can add another creator's channel to the credit. It connects your channel to them in algorithms and can increase the number of views you suggest through their channel videos.

To find the credit field, scroll down to the Keywords field, below the Information and Settings page on your video.


Conclusion

To grow a YouTube channel, you need to tailor YouTube content to your audience and algorithms. For viewers, make sure your thumbnails get their attention and deliver what you promise. Start with a strong hook and edit your videos to keep them interesting. Overall, you want to create an experience that keeps viewers watching.

Fortunately, attracting clicks and keeping viewers interested increases the visibility of your videos and thus your channel through the YouTube algorithm. Interesting content that people click on, and have a good viewing time and session duration, can increase the exposure of your videos across YouTube. Playlists, sharing processes, series, and closing screens also improve your odds.


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