Tips for growing your brand on YouTube

YouTube is the second most visited site on the web, but how do you get started on this booming platform? Learn 14 Easy YouTube Tips For Beginners.

Tips for growing your brand on YouTube

YouTube is the most visited site on the web. It has about 2 billion monthly users, watching videos in more than 80 languages. This growing audience makes it a must for any marketer to get across YouTube.


But how do you get started on this exciting platform? In this post, we'll share 14 easy and practical YouTube tips for beginners.


14 Tips to Grow Your Brand on YouTube

1. Develop a clear vision

It's easy to subscribe to a YouTube channel with a clear channel that seems to work much differently. Make sure you have a strong point of view before you start creating content.

Choose something interesting, relevant, and valuable for your target audience. You can offer different types of videos, but they all relate to your audience.

For example, AsapSCIENCE has several types of outgoing content. In their "what if" videos, they use research to answer mock questions. In his "VS" series, he compares science subjects and vice versa.

Each of these styles is different. But each one fulfills ASPSIENCE's mission of "making science meaningful."

2. Set up a brand account

To use YouTube professionally, you need a brand account.

Branded accounts include features that you cannot use with personal accounts. For example, you will gain access to valuable audience data through YouTube Analytics. You will also be able to collaborate with other team members.


3. Build a strong visual identity

Next, make sure your account looks polished and professional.

Add a channel icon that represents your brand, such as a logo. Complete it with a banner image.

Follow the suggested image dimensions of YouTube to avoid any kind of a drag. Preview your channel on multiple devices to make everything look good.

NASA's icon and the banner image are charming and on-brand.


4. Enter a compelling channel description

Always fill in your "About" section. Buyers are likely to call everyone who looks appropriate if there are only a few.

Start with a brief, clickable explanation of what your channel is all about. Upload important information and related keywords from the front to discover more about your YouTube channel.

5. Include contact information

YouTube is about making connections. Make sure it's easy to find contact information for your company. This will make it easier to build relationships with your fans.

Start by linking your other social platforms to your channel's banner. (Click the pencil icon below the "About" section to add your links.)

You can also include email addresses and other contact information in the About yourself section. Some YouTubers, like Shameless Maya, even a P.O. Box address for fan mail.


6. Verify your account

This step is key! Only verified accounts can post videos longer than 15 minutes. Authentication also lets you create custom thumbnails (we'll get into them later).

Easy to verify. Do just your country and phone number on youtube.com/verify.

7. Check your competitor

Of all the points to start a YouTube channel, competitor research is the most valuable.

Find successful creators in your niche and spend some time on their channels. Read their description, view their content, and see who their buyers are.

Ask yourself the following questions while browsing:

  1. What kind of videos do you think to get the most views, likes, or comments?
  2. What keywords does the creator use to describe his content?
  3. How do they respond to negative comments?
  4. What tools or editing software do they use?
  5. How do they encourage subscriptions?
  6. Use the answers to plan your content. Form ideas that work well and avoid those that don't.

8. Set a regular schedule

Think of your channel as a TV show. Plan to post at the same time every day, week, or month. That way, viewers will know when to return more. [Synchronized variable = popup]

When planning, keep these simple stocks in mind:

Be consistent. Publish at weekly or daily intervals, such as Wednesday mornings or Thursday afternoons.
Post often. YouTube's search ranking algorithm prefers channels that post frequently. If possible, aim 3 or more times a week.
Be realistic. If your schedule is too ambitious, you will not be able to maintain it. Make sure you meet your goals and keep creating high-quality content.
Allow some relaxation. If something goes awry in time, don't be afraid to leave the schedule to share the news.
Make space on your content (instead of publishing it all at once).
Consider the time zone. Are most of your subscribers based on the East Coast or West Coast? Do you have an international audience? Choose a time when your target audience is awake and active.
Share your schedule. Add your schedule to your About section and channel trailer. You can also advertise it in your channel artwork as Feminist Frequency does.


9. Create a content calendar

Creating a schedule is one thing. Sticking to it is another thing!

Make a simple content calendar to make sure you have enough fresh content each week. Schedule ideas for YouTube, as well as any other social platform you manage.

Often refer to your calendar. Do you see any patterns? A content calendar can be a great way to learn which videos perform best and when.

To get started, fill out a copy of the Hootsuite Content Calendar template. You can customize your calendar from time to time to meet the needs of your brand.


10. Be selected

YouTube has many easy tricks to get more ideas for your videos. Being selected is the most important thing.

Edit your videos carefully before posting anything. Review all of your footage, minimizing any moments. Avoid weird breaks and shots that look unprofessional. Keep your audience engaged every second count.

But editing is more than just a visual experience. It also affects your search rankings. This is because YouTube's algorithm supports videos with high viewing time. The more fans you can find interested in your content, the more they will discover.

11. Save material for rainy days

Life is busy, and it takes time to make high-quality videos. There will be days or weeks when you don't have time to create new content.

Help yourself to your future by making additional videos in advance. Stick to long-lasting "perpetual" content instead of trending topics. That way, it doesn't matter when you publish them.

Chescaleigh’s video on common artists' mistakes is shorter than its other contents. (For example, highlight it in the month of Black History.) She could post it at any time with good results.



12. Make your videos 'usable'.

Every day, YouTube users watch more than a billion hours of video. Standing in the crowd is no small feat!

Fortunately, there are many YouTube tricks you can use. Here are some of our favorites:

Create custom thumbnails: Thumbnails are the first part of your video that people watch. And although YouTube automatically generates thumbnails when you post, they often go flat. Create your own eye-catching graphics to pop up your content.
Craft Compelling Description: Make the most of your video descriptions, including keywords, hashtags, and more. Include the most important information right up front, so people can see it first.
Improve your title: Choose small and small things. Spread curiosity, solve a problem or make someone laugh. Give viewers a real reason to click, and they will.


13. Create playlists

More than 70% of the time on YouTube is spent looking at algorithm recommendations. Making sure your content is one of the most important points of YouTube.

This is where playlists come in. Playlists keep viewers moving from one video to another, increasing the total viewing time. This algorithm is an easy way to improve the performance of your videos.

Also, playlists help viewers discover more of your content. This makes them a great way to encourage YouTube subscriptions.

Check out YouTube's guide to creating playlists to get started.

Int Canada is very creative with its playlists, offering viewers a variety of options. Sorted by some titles, such as "Demats" or "Asian Murderers". Focus on other video types, such as "VIP Interview" or "Making Cheunt Ambience Comfortable."

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